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Senior Manager, Shopper Marketing

Oakland, CA
Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this. Join the #HarmlessMovement

About the Role:

As our new Shopper Marketing lead, you will be joining our dynamic sales team in a fast-paced environment. In this role, you will have the opportunity to lead shopper marketing efforts and build the strategy for national and customer specific programming. You will report directly to our VP of Sales, and work daily with other members of our sales and marketing teams to support the growing needs of our business.

What you'll be doing:
  • Lead annual planning for Harmless Harvest shopper marketing
  • Lead retailer specific shopper marketing strategy & execution (i.e. Meijer Mperks, etc.) / Collaborate with sales team / buyers to craft retailer specific plans
  • Collaborate with sales team to illustrate shopper plans & results in retail buyer meetings
  • Lead new market shopper strategy (i.e. Canada specific shopper programs)
  • Set strategy and vision for demo program
  • Partner with marketing & sales team on integrated annual brand plans
  • Develop retail media strategy, collaborating with sales team on plans, budget allocation & execution
  • Brief agencies on programs and creative marketing solutions for customers; execute programs in partnership with retail teams
  • Conduct post-program analysis and applying learnings to future programs for continuous improvement
  • Collaborate with the trade, digital & brand teams to translate data and insights into action
  • Manage a full-year program calendar, providing updates to cross-functional teams (including sales, brand and digital teams)
  • Develop the presence of Harmless Harvest on customer websites and via online tools, from planning to execution
  • Develop presentations for key internal and customer collaboration meetings
  • Collaborate with sales team to build strong relationships with key customers
  • Understand brand team priorities, including category, innovation and key brand activation platforms
  • Own shopper marketing & demo budgets
  • Manage Amazon Fresh business as sales and shopper lead


What you'll bring:
  • 5-7 years of Shopper marketing expertise at the national and customer level
  • Comfort and passion for owning shopper marketing from strategy to execution
  • Strong attention to detail
  • Excellent written and oral analytical and communication skills
  • Highly organized, flexible to daily work priorities, and eager to learn
  • Next-level organizational and time management skills with a proven ability to meet deadlines

Who you are:
  • Make the impossible, possible - someone who is resilient, optimistic, and determined.
  • Protect the most vulnerable - someone who is compassionate, empathetic and acts with integrity
  • Craft incredible things - someone who is creative, passionate, with keen attention to detail
  • Act with heart - someone who is kind, generous and respectful

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Work From Home
  • Wellness Resources

Salary Range: $112,000 - $125,000

*The salary range for this role may vary above or below the posted range as determined by location. This range has not been adjusted for any specific geographic differential applicable by area where the position may be filled. Compensation takes into account several factors including but not limited to a candidate's experience, education, skills, relevant certifications, department equity, training and organizational needs. Base pay is just one piece of the total rewards program offered by Harmless Harvest which includes comprehensive perks and health benefits.

*Harmless Harvest is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Harmless Harvest via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Harmless Harvest. No fee will be paid in the event the candidate is hired by Harmless Harvest as a result of the referral or through other means.