Brami is positioned to be the next generation authentic Italian food brand. Too many people think of Italian food as a guilty pleasure because of the Americanized version of Italian food with its cheap, massive portions, overloaded with cheese and oil.  Real Italian food is at its core, craveable, healthy, whole food in the Mediterranean tradition. Brami means “you passionately desire”, and the Company’s motto is “live passionately”.  People are tired of the hamster wheel of fad diets built on unsustainable compromise and sacrifice.  There is a hunger to return to delicious real food you don’t question.