Role Description:

As the Performance Marketing Designer, you'll be a key player in driving our growth through creative performance assets. This role is a creative powerhouse, dedicated to producing a high volume of breakthrough ads, landing pages, and assets weekly to support our acquisition and retention marketing efforts. Reporting to the Director of Demand (Copy), you will partner closely with the growth marketing teams to develop and execute assets that engage, convert, and drive results.

Your primary focus will be on creating compelling, high-performing visuals for paid media and social channels. You will also be tasked with crafting landing pages and emails. Success in this role means thriving in a fast-paced environment where quick iteration, trendspotting, collaboration, and data-driven creative optimization are essential.

What you will accomplish:

• Produce Performance-Driven Creative: Develop and deliver a steady pipeline of assets for paid media campaigns, organic social posts, landing pages, and email, aligned with growth marketing objectives.
• Digital Ads Focus: Create high-performing, thumb-stopping designs for digital ads that grab attention and drive conversions.
• Iterate Quickly: Use performance data to optimize designs, constantly testing and improving creative output.
• Trendspotting: Stay ahead of digital and social media trends, incorporating them into creative for relevance and engagement.
• Cross-Functional Collaboration: Work closely with the Acquisition, Retention, and Growth teams to align on business goals and deliver creative that drives results.
• Motion and Video Production: Leverage motion design and video tools to create dynamic content for paid ads and social platforms.
• Maintain Speed, Efficiency and Quality: Operate as a resourceful individual contributor who thrives in a fast-paced, results-driven environment.

This should describe you:

• Performance-First Mindset: You are passionate about driving results through creative and understand the role of data in optimizing performance.
• Digital Ad Expert: You specialize in producing assets tailored for paid media and landing pages, with a deep understanding of what works in the performance marketing space.
• Social Savvy: You "think in social," with a strong grasp of platform best practices and a knack for creating content that stands out in feeds.
• Motion & Video Skills: Proficiency in tools like Adobe After Effects and Premiere Pro to deliver motion-based creative assets.
• Trend-Obsessed: You keep up with the latest trends in digital marketing and social media, incorporating them into your work to stay relevant.
• Scrappy & Resourceful: You thrive in a fast-paced startup environment where creativity and speed go hand in hand.
• Elevated Design Sensibility: You appreciate good design and aim to produce creative that is considered, polished, and elevated.
• Enthusiastic Collaborator: You understand the power of "better together" and aren't shy about soliciting feedback from others.

Qualifications:

• 4-6+ years of experience in performance marketing, digital advertising, or a similar growth-focused creative role.
• Proven ability to create high-performing digital assets, including paid ads, landing pages, email designs, and social media content.
• Strong skills in motion design and video production (Adobe Creative Suite).
• Experience working with DTC brands or in a startup environment is a plus.
• Strong portfolio demonstrating performance-focused creative that drives results.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Must be NYC (and surrounding area) based and willing to work in-office a few days a week

The minimum annual salary for this position is $160,000 and the maximum is $170,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company's equity program, plus our robust medical, dental, vision, retirement, and other benefits.